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  • The Art of Building a Brand - The Story of Duluth Trading Co
  • The Art of Building a Brand - The Story of Duluth Trading Co
  • The Art of Building a Brand - The Story of Duluth Trading Co
  • The Art of Building a Brand - The Story of Duluth Trading Co
  • The Art of Building a Brand - The Story of Duluth Trading Co

The Art of Building a Brand - The Story of Duluth Trading Co

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  • Detail
    • A fascinating retrospective and celebration of Duluth Trading Company and its catalog cover art
    • Discover the graphic detail, sophistication, historical context, humor and energy of Duluth illustrations
    • Company history, brand-building insights, insider commentary and more
    • Treasure trove of "Early Years" photos, notes and tidbits hearkening back to the early 1990s
    • Making the pivot to omni-channel brand, and navigating the introduction of Women's
    • How the city of Duluth formed the company's DNA – and still influences company ads to this day
    • By Executive Chairman and Founder Steve L. Schlecht with Sally Collings
    • Hardcover book measures 9-1/4"W x 11-1/4"H x 1/2"D
    • 116 pages
    • Imported
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